Discovery "Continue Branding Initaitive with Media Distribution" (linked)Back

Title: Continue Branding Initaitive with Media Distribution
Owner: BlockchainRelations
Created: 2018-07-18
Proposal link: ContinueMediaBasedBrandingInitatitve

Description

As a continuation of the prior proposal to bring crypto markets and mainstream audiences closer together, we would like to provide two more articles and leverage the distribution of the NetworkNewsWire, InvestorBrandNetwork, PRNewswire's PRWeb brand, and Blockchain Relations Brand Network.

We'd suggest focusing the first article on "How Cryptocurrency can Provide Ongoing Funding for Non-Profits" and the second on "The Oldest Masternode Coin (Hint: Not Dash)". The first topic is most likely to get journalist placements and catch the eye of everyday people who discover the press release or syndicated article on their own via news oriented sites or searching. The second would mainly target the crypto community (and incoporate many of the key aspects in the flipbook that makes us special), but should also do well for those who are hearing of masternodes for the first time and never heard of Dash.

Note on prior proposal: As mentioned before in Mattermost, we've been holding back the video interview paid for by the prior passed proposal (and it's dissemination as well as targeted journalist outreach) until the network issues are fixed so TRC makes the best possible first impression on new audiences, but it's important we stay consistent with the messaging/branding. We're proposing to move ahead with a 2nd proposal to the network to ensure momentum can be maintained when the superblock occures in approx. two weeks (as opposed to going a full month without any activity in mainstream channels). If anyone wants to see the edited recording performed with Josh/ClockUniverse, feel free to reach out for the private link. It is approximately 20 minutes long and represents approximately 6 hours of work between scripting questions, retakes, editing and conversations with community members). We also have the press release for the video already written and reviewed by Josh/ClockUniverse. It's also worth noting that the patch for the network issues is expected this week, so we expect to be able to carry out our objectives soon.

Itemized budget compiled at $0.15 market price (50% above price as of 7/19/18):

  • 1,000 TRC for writing the in-depth overview article on topic one
  • 2,600 TRC for cost of PRWeb's premiere-tier Web Power release - Updated 7/19/18 after requesting community feedback on Mattermost
  • 1,000 TRC for writing the in-depth overview article on topic two
  • 3,330 TRC for dissemination via NNW syndication (http://nnw.fm/XlhB5) and IBN (http://ibn.fm)
  • 2,600 TRC for cost of PRWeb's premiere-tier Web Power release - Updated 7/19/18 after requesting community feedback on Mattermost

What is being provided at *no* cost:

  • Nothing for Blockchain Relations Brand Network social media distribution both times (http://brbn.io)
  • Nothing for NNW syndication and IBN distribution of the non-profit focused article
  • Nothing for outreach to 600+ journalists (original reason: we wanted to ensure there's enough budget available for Abettorpin's proposal while still ensuring the most chance for placements, but we've since been told that it will not be put through this cycle)

Special notes:

  • 1,000 TRC will be donated to the Terracoin Foundation Masternodes address - Updated 7/19/18 after community discussion on Mattermost
  • There are no intentions of quickly putting the amount of Terracoin received on the market – we truly believe in the future potential and want to be part of advancing Terracoin's mission
  • The chief project manager (XTR750) holds multiple nodes and will continue to be an active community member
  • Our global MeltWater subscription used to identify journalist contacts retails at $6,000 a year
  • The landing page of both articles would feature ways to connect with Terracoin (example: http://brbn.io/6DdXt) and social media posts would have TRC branding as the preview image

If superblock trigger doesn't go though:

It's a possibility the payment won't get triggered due to recent network issues. If this happens, Blockchain Relations would write two different article topics and use its own distribution network at no cost without any request for reimbursement.


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Discussion

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0 points, ~1 year ago
So how do we get to see the edited recording before the general release?
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0 points, ~1 year ago
Hi walkjivefly, as of right now it's published as an unlisted Youtube video on Terracoin's channel (which means you have to have the direct link to view it because it doesn't show in Terracoin's uploaded videos section or in search results). Please reach out to XTR750 or ClockUniverse for the link on Mattermost or Discord and we will make sure you can watch it in full. It is designed to be an intro piece for those who haven't heard of Terracoin yet (while giving Josh a professional way to connect with the crypto community on a more personal level by showing his personality and sharing his first-hand insight/involvement with Terracoin; we feel that the deeper/personal connection created is very important to building a strong community).
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1 points, ~1 year ago
So I took a look at your proposal and I had some questions.

First, I was wondering what the reach is of these networks. For instance, if you go to Alexa and site ranking, InvestorBrandNetwork barely has any visitors at all. I would just like to know how you can justify the 10k TRC you'll receive for this. Like, can we see results from the previous 10k TRC you received? Can we actually see what the reach was, how many people read it, and so on, and so on? I'm not trying to hate on your proposal, I just want what's best for Terracoin and am really curious about the results. I would really like to know if it's useful at all.

I obviously haven't checked all the sites from NNW syndication, but the ones I did check are not ranked high. I'm just really wondering if you can show me results? Show me why we should pay 10K TRC again for something that (the way I look at it) doesn't increase exposure for TRC by that much? I'd love to vote "yes" on the proposal when it comes, but I would really like to know that it's worth the 10k TRC. This is no attack at you or these companies at all, it's just curiosity. I obviously want what's best for TRC.
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0 points, ~1 year ago
Hi Arthur, InvestorBrandNetwork itself is really just an umbrella page and not intended to rank for anything. The only people I know who visit it would be those who want to utilize it (because its only purpose is to show brands, clients and disclaimer - not host content). This is the same case with Blockchain Relations Brand Network. Also, most of the sites (with the exception of ones like NetworkNewsWire and QualityStocks) are only there to attract email subscribers and social media followers (while providing a landing page for those who discovered the brands on social media because of hashtagging and click on the website link listed in the profiles). The real value is in the numerous followers of those 30+ different brands (and since there are Twitter, Facebook and LinkedIn for each one, there are 90+ accounts that have about 20,000 followers each when averaged out).

As far as what we experienced so far, we have the one article completed and fully distributed (which, of course, isn't much to go off of when discussing results). But, here's a zip file (https://www.sugarsync.com/pf/D7347960_08317959_6556655) of two link reports, a rolling screenshot of social media posts, and a bunch of the best ticker-tagged examples (this is the huge part because we appear in high-traffic areas of news-oriented websites like StreetInsider, IBTimes, MarketWatch, etc. Usually NNW charges $5k/mo with 3-month minimum for ability to use the syndication network (which you can confirm by looking in the compensation section of the disclaimer on their website), but there's a $500 per distribution option currently available for crypto so the space can start testing the reach of the network without the huge commitment.

We really should be doing an article every week while branding the same audience because of how many times people have to see something before they step forward, but there's just no budget for it with the current community budget size -- but, of course, just getting content for people to discover Terracoin for the first time and seeing the TRC brand active in virtually untapped channels by other cryptos is quite valuable on its own and we're doing everything we can to maximize it). As mentioned in part above though (in the discovery description), we will be pushing everything out after the network issues are fixed (which could be this week), and I think it will be very helpful having the video interview, the article on ongoing funding for non-profits, and the article on the oldest masternode coin all come out fairly close together since the Terracoin brand will be easier to remember.
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0 points, ~1 year ago
I think current is not a good timing for continue marketing to the mainstream. However, I think Terracoin community can try to reach out to the younger generation in real life for example, cooperate with schools or universities and teaching them the crypto currency technology. This is also under the theme of helping the world. I hope we can make more achievements then we can do something else. Terracoin should be unique and fast economy is not it's target.
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